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Finding the Right Call Tracking Platform for Your Company

Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.

Looking around, you will surely find a lot of vendors and products available. Before deciding on a particular call tracking platform, consider the following:

Number Coverage

What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is aimed at a global market, make sure your provider offers local and toll free numbers in your target country or countries.

Automated Generation of Numbers

A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.

Integration with Current Systems

You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.

Complete Customization

Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, you will end up wasting resources.

Reliability

As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you won’t only lose valuable leads but your credibility too.

Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.

Concrete Analytics

When picking a call tracking solution, be sure that it provides all essential analytics such as caller id, call source, call time and date, etc. presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.

Cost

Lastly, while you shouldn’t pick call tracking software based on its price, it is a crucial consideration nonetheless. After all, you should only choose one that you have the capacity to pay. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.

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